HOW PERFORMANCE MARKETING SOFTWARE IMPROVES FIRST PARTY DATA UTILIZATION

Server-Side Tracking vs. Pixel Tracking - Which is Better?A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present additional costs, it can lead to greater accuracy and more trustworthy information

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A variety of e-commerce companies are turning to server-side tracking as a means to enhance their information collection processes. While it requires a lot more technical knowledge than routine GTM and might present added costs, it can lead to greater accuracy and more trustworthy inform