How Performance Marketing Software Improves First Party Data Utilization
How Performance Marketing Software Improves First Party Data Utilization
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present additional costs, it can lead to greater accuracy and more trustworthy information
Pixel tracking utilizes a piece of code to register conversions on your internet site. It's very easy to establish and less prone to ad blockers.
1. Extra exact information
The standard technique of tracking conversions on a site, using pixels, is having trouble with transforming web browser privacy policies. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it must be.
Server-side tracking is a more secure alternative that assists to bypass these restrictions, as it's loaded from your very own domain and treated as first-party code, suggesting it's much less likely to be impacted by advertisement blockers or other safety actions. This provides a lot more exact information and an extra full image of customer journeys across networks.
Additionally, this type of monitoring enables companies to track conversions outside of the website, such as phone calls and in-store visits, which can be hard for pixel-based monitoring. This flexibility provides marketers a lot more ownership over the data they send out, and makes it simpler to follow numerous information regulations. It's additionally a lot much less prone to scams, as it's harder for deceitful stars to control the system by modifying the postback link.
2. Better control over information.
Server-side monitoring enables businesses to collect and enrich information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can aid marketing professionals make more educated advertising and marketing decisions.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in website visitors' web browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to information collection interruptions and inaccurate results. Server-side monitoring enables services to bypass these limitations and offer exact, constant information that is much less susceptible to disturbance.
This type of tracking additionally allows businesses to track conversions that occur beyond the site, like phone calls and in-store acquisitions. This is important considering that new privacy policies such Twitter Ads performance software as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a key reason S2S is more trusted for companies looking for to adapt to these modifications.
3. Much less prone to fraudulence
Server-side tracking makes it possible for businesses to adjust information payloads prior to it reaches 3rd party endpoints, improving safety and privacy. This is particularly vital as different internet browsers and platforms significantly change just how they manage cookies. For example, in iOS 14, Safari will just deliver first-party cookie information and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and continue to track conversions that took place beyond your website.
Additionally, server-side tracking allows you to record customer data directly on your own servers. This gets rid of dependancy on 3rd parties, which can be prone to breaches and privacy infractions.
A server-side radar is a collection of guidelines that informs your website's server what events to tape-record. This data is then sent out to analytics devices like Google Analytics and Facebook Service. It's additionally used to activate event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate technique that makes use of a tiny piece of code on your webpage to collect data from users.
4. Much easier to apply
Server-side monitoring is a data collection process that occurs on the web site's very own web server, bypassing internet browser constraints. This suggests that information accumulated by the website/app is first sent out to the server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this technique is that it lowers the extent of information monitoring and gives organizations more control over transmission, making it typically much more trustworthy. Because of this, it's much less susceptible to information difficulties brought on by points like a damaged link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your service can gather real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the server. This allows you to have even more exact information and aids make sure conformity with personal privacy policies such as GDPR. Furthermore, it likewise avoids the tracking constraints enforced by internet browsers and advertisement blockers.